Investor Reporting: What to Send Monthly vs Quarterly After You Raise
Written by Paul Jung, CFA
Curated by Rubric Financial
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The Cadence Most VCs Actually Want
- MONTHLY: a 1-2 page update by the 5th of the following month. Numbers, narrative, asks. Short.
- QUARTERLY: a board-pack-style summary in the month after quarter close. More detailed financials, cohort analysis, hiring plan, fundraising outlook. Sent ~6 weeks after quarter close.
- AD-HOC: any material event (key hire, key loss, major customer signed/churned, regulatory change, COO leaving). Short note within 48 hours.
- The cardinal rule: be more boring than dramatic. Founders who send 8-page essays every month train investors to ignore them. Founders who send 200 carefully-chosen words train investors to read every word.
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